![]() ![]() They can scale and automate their customer operation far beyond what other retailers can manage. With customer profiling, Amazon can personalize every message in every channel to deliver the most relevant, most engaging messages. Frictionless 1-click checkout helps (and that’s the process that patented), but none of this would work without advanced customer profiling.Ĭustomer profiling builds up an incredibly rich, detailed view of every Amazon customer account. ![]() Estimated to have added billions to their revenue alone, it’s one of their defining features and growth hacks that drive customer engagement.īut most people miss the engine behind of the innovation. In 1999, Amazon pioneered their patented one-click checkout. ![]()
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